The Jordan Valley
Our uniqueness is our prime supply location The Jordan Valley “The lowest point on earth”. It is regarded as a key agricultural area due to its fertile alluvial soil and year-round agricultural climate which is perfect for cultivating fresh fruits and vegetables at unique seasonal times throughout the year. Comes from the heart of Middle East – MENA region.
Modern methods of farming have vastly expanded the agricultural output of the area. The construction of the East Ghor Canal by Jordan in the 1950s (now known as the King Abdallah Canal), which runs down the east bank of the Jordan Valley for 69 kilometers, has brought new areas under irrigation. The introduction of portable greenhouses has brought about a sevenfold increase in productivity, allowing Jordan to export large amounts of fruit and vegetables year-round.